Monday, February 12, 2007

Trying to evolve a Market

Evolving a Supply chain mechanism for the marketing of these products:

Since most of these farmers with whom we are working will now start to produce more and more organic products we had to think of evolving a marketing strategy and a Supply Chain Mechanism to ensure a fair price for the farmers. Hence a meeting of the producers and sellers of all the various initiatives were called for a meeting on 29th Oct 2006 in Channapatna to coincide with the opening of a local Organic produce collective.